Organic Wheat Maida is a finely milled refined and bleached wheat flour, closely resembling cake flour. The flour is not artificially processed or chemically ripened. It's also been said that organic grain develops more robustly, taking in more nutrients from the soil and making the flour healthier and more nutritious
It is naturally bleached with atmospheric oxygen instead of Chemical Bleaching. Maida flour is used extensively in making fast food, bakery products.